Sustainable business culture at Primdal ESG
Do any of the following two experiences sound familiar?
- My gut-feeling told me that the person was not honest or did not do what we agreed upon.
- At the sales meeting, I argued as if the contract was already signed.
The interesting part of the first situation is why did you not listen to yourself and what your senses told you. Most likely, because if you were true to what you sensed, you (think you) may cause the other person to be confronted with difficult feelings….or – you may be confronted with dealing with difficult feelings arising in yourself! Either way, it is not a very fruitful approach if we want a sustainable future where we have to do things in a new or different ways (both representing uncertainty).
What is then the point with the second situation? If you are too busy with what (you think) will happen in the future (after the contract is signed in this case), you cannot be fully present with the person you are meeting with. If you are not present in the moment, how good are you then to fully understand what the person expresses (not necessarily what the person says)?
Primdal works for a sustainable future through a strong emphasis on long-lasting and thereby sustainable relationships. To position ourselves well to do that and having the above in mind, we prioritize personal development as much as development of skills related to environmental and social sustainability aspects. The personal development involves working with our employees both one-on-one and as a group, to dive deeper into one’s own purpose and meaning, as well as that of others. Our approach to business culture is based on the MER concept (MyElite Relation therapy), where the point of departure is awareness of and recognizing one’s senses in a given context (e.g. a meeting, experience, or memory), what emotions raises following the sensation, and is that meaningful (i.e. the rationale / logic understanding). Linking to the above situations, it is as often the case as it is not, that the emotional reaction has nothing to do with the context (the present but represent past experiences. It goes without saying that letting emotions that have nothing to do with the present / the given context dictate the outcome of a meeting, is not very helpful for a sustainable future.
The MER concept is based in neurophysiology and action-based research, explains how all human learning and development starts with sensing.
This concept forms the backbone of our culture and extends beyond scheduled sessions at work, to one’s full life as a human being. We believe that the road to a sustainable future through strong relationships (built on trust and dependability) is achievable and able to thrive.
If you are curious to learn more about this, please check out the published scientific paper about the use of the MER concept in the Danish Agriculture and Food Council’s department of “Food Safety and Veterinary Issues”. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9898051/
